Last week Instagram notified me that a viral post I had published was “fact checked” by a group called ‘The Healthy Indian Project’. My mother is from Bombay, and I did lose 40lbs last year, but I didn’t think they had created an entire unit just for me. So, I decided to find out who this group is. My findings are bemusing. The Healthy Indian Project (‘THIP’) appears to have started as a fitness and lifestyle site in 2018. Its CEO – Sudipta Sengupta – is a life-long marketing consultant from a small city (Gurgaon, Haryana) in India. The group is a
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