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Here’s How Much The Most-Followed Instagram Accounts Earn On Posts

here’s-how-much-the-most-followed-instagram-accounts-earn-on-posts

Here’s How Much The Most-Followed Instagram Accounts Earn On Posts

Instagram is not only one of the biggest social media platforms, it’s also one of the most profitable for high profile creators.

Despite having fewer users than platforms like Facebook and YouTube, Instagram’s higher engagement rate gives it one of the highest advertising costs. In 2023, average ad prices on Instagram were estimated at $3.56 cost per click, ahead of every platform except LinkedIn.

For the celebrities with the most followers on Instagram, and the brands trying to profit from their followers, that translates into million-dollar costs for some sponsored posts. Visual Capitalist’s Pallavi Rao and Pablo Alvarez has visualized Instagram’s biggest accounts, and their estimated earnings per sponsored post, using HopperHQ data from September 2022.

Calculating The Earnings Per Sponsored Post

It’s easy to assume that the most followed Instagram accounts make the most money on sponsored posts, but that appears to be only partially true.

In conducting research for the dataset, HopperHQ utilized both publicly available data and reports and privately researched statistics to measure the impact of different factors:

  • Number of followers

  • Levels of engagement (legitimate views, likes & comments)

  • Influencer’s category (sports, music, acting, etc.)

  • Audience makeup

  • Influencer status (previous endorsements, number of endorsements, etc.)

And though the number of followers was the biggest influencing factor, some stars earned more from followers than others.

Costs of the Most Followed Instagram Accounts in 2022

The most followed person on Facebook and Instagram, soccer star Cristiano Ronaldo leads the list of the most expensive Instagram accounts in 2022 for sponsored content.

It’s estimated that the former Manchester United and Real Madrid star was able to charge an estimated $2.4 million per sponsored post in 2022. With 442 million followers at the time of calculation, Ronaldo was estimated to charge nearly half a million dollars per post more than the next person on the list.

Name Category Followers Earnings Per Post
Cristiano Ronaldo Sport 442,267,575 $2,397,000
Kylie Jenner Celebrity 338,626,294 $1,835,000
Lionel Messi Sport 327,954,875 $1,777,000
Selena Gomez Celebrity 320,082,515 $1,735,000
Dwayne ‘The Rock’ Johnson Celebrity 315,999,932 $1,713,000
Kim Kardashian Celebrity 311,685,198 $1,689,000
Ariana Grande Celebrity 311,302,908 $1,687,000
Beyoncé Knowles-Carter Celebrity 256,957,282 $1,393,000
Khloé Kardashian Celebrity 243,609,638 $1,320,000
Kendall Jenner Celebrity 237,977,121 $1,290,000
Justin Bieber Celebrity 236,391,845 $1,281,000
Taylor Swift Celebrity 210,659,702 $1,142,000
Jennifer Lopez Celebrity 208,469,193 $1,130,000
Virat Kohli Sport 200,703,169 $1,088,000
Nicki Minaj Celebrity 190,264,361 $1,031,000
Kourtney Kardashian Celebrity 177,874,659 $964,000
Neymar da Silva Santos Junior Sport 174,248,989 $945,000
Miley Cyrus Celebrity 171,147,090 $928,000
Katy Perry Celebrity 163,620,880 $1,029,000
Kevin Hart Celebrity 143,895,754 $780,000

Kylie Jenner, the world’s “youngest self-made billionaire” according to Forbes, was second with earnings of $1.8 million per sponsored post on Instagram. Jenner, a member of the Kardashian–Jenner family with five of the top 20 most followed Instagram accounts, is also the youngest person among this cohort of big earners on Instagram.

But the most commonly followed celebrities in the top 20 were musicians with household names, including Ariana Grande, Beyoncé, and Taylor Swift. They accounted for 45% of the most followed accounts.

The Biggest Earners per Follower

Though almost all of the most followed accounts were estimated to cost more than those with lower follower counts, Katy Perry (Rank: 16th) stands out.

Perry was estimated to better utilize Instagram’s reach and earn more in total than #17-19, despite tens of millions fewer followers. In fact, she was calculated to earn more per follower than all of the top 20.

Rank Name Earnings per Follower
1 Katy Perry $0.0062889
2 Neymar da Silva Santos Junior $0.0054233
3 Miley Cyrus $0.0054222
4 Beyoncé Knowles-Carter $0.0054211
5 Taylor Swift $0.0054211
6 Virat Kohli $0.0054209
7 Dwayne ‘The Rock’ Johnson $0.0054209
8 Kendall Jenner $0.0054207
9 Kevin Hart $0.0054206
10 Selena Gomez $0.0054205
11 Jennifer Lopez $0.0054205
12 Cristiano Ronaldo $0.0054198
13 Kourtney Kardashian $0.0054195
14 Ariana Grande $0.0054192
15 Justin Bieber $0.005419
16 Kylie Jenner $0.005419
17 Kim Kardashian $0.0054189
18 Nicki Minaj $0.0054188
19 Khloé Kardashian $0.0054185
20 Lionel Messi $0.0054184

The earnings per follower round up to just under a cent each, but tens of millions of followers make a sizable impact. In addition to Perry, Neymar (Rank: 18th) and Miley Cyrus (Rank: 19th) had the highest earnings-per-follower, ahead of accounts with hundreds of millions more followers.

But a new year can bring a lot of changes. The most followed Instagram accounts have already been reshuffled, with Lionel Messi now the second-most followed and Selena Gomez overtaking Kylie Jenner as the most-followed woman. How will potential earnings be impacted this year?

Tyler Durden
Sat, 07/22/2023 – 22:00

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