Another Big Tech “Slip-Up” has ended up helping Democrats.
According to a new report from Axios, social media company Snap allowed Dem campaigns to access Republican voter data.
This allowed Democrats to refine their midterm ad campaigns.
The data was used by the DNC, Democratic Senatorial Campaign Committee, the Planned Parenthood Action Fund, and Georgia Democrat Stacey Abrams’ gubernatorial campaign, according to the report.
A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads, Axios has learned.
Why it matters: There’s no indication Snap was aware of or facilitated that data sharing, and the company said it’s taking steps to rectify the oversight. But the blunder underscores the sensitivities surrounding reams of voter data that have become a highly valuable political commodity.
